To maximise the return on the online investment get website smart:
1: Plan, prepare and supply
2: Design but not for wow but to draw in and hold the user to the site, entangle them on a journey
3: Keep it simple, messages, colour and style
4: Make it mobile ready, smart phones are king of the road, and tablets are the greta new wave, every major technology company worth its salt is going to launch and iPad contender watch this space in 2011!
5: USe photography well, a picture says a thousand words, in traditional advertising this is true, and online too, it captures and draws you in, great images cannot be under estimated for that wow impact.
6: Pay attention to SEO – only a fool would avid this three lettered confusion.
7: Embrace Social Media, it is like a drug once hooked you want more and more as it gives you a high on rankings like never before, get in there!
8: Have fun, try to put yourself in the users shoes, he even business men and woman laugh too, and a little corporate enlightenment goes a very long way.
